Business Analytics for Managers (BAE 306)
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BAE 306 – Business Analytics for Managers
Module Objective
To develop managers' ability to use data, analytics and evidence to support organizational decision-making.
Learning Outcomes
Learners will be able to:
• Explain business analytics concepts.
• Identify appropriate business data.
• Interpret descriptive and predictive information.
• Use analytical tools to support decisions.
• Communicate analytical findings to management.
Module Content
1. Introduction to Business Analytics
2. Data-Driven Management
3. Data Collection
4. Data Quality
5. Descriptive Analytics
6. Diagnostic Analytics
7. Predictive Analytics
8. Basic Statistical Analysis
9. Data Visualisation
10. Dashboards
11. Key Performance Indicators
12. Forecasting
13. Business Intelligence
14. Analytics for Marketing
15. Analytics for Finance and Operations
16. Evidence-Based Decision-Making
Expected Outcome
Learners will be able to interpret business data and use analytics to generate evidence for managerial decisions.
IPSD Contact Information
Mr. Peter Senesie, IPSD Assistant Vice President and Dean
Email: psenesie@pathsu.education
Whats App: +232 76 752525
Dr. Michael Udam, Associate Dean, IPSD
Email: mudam@pathsu.education
Whats App: +234 803 249 6398
IPSD Website: PATHS University IPSD
Admissions: admissions@pathsu.education